Shenandoah University:

Rock the Bloom Branding

The annual Apple Blossom Festival is the highlight of the year in Winchester, Va. The town is plastered in pink and green and people gather from around the region for fireworks, parades, and a variety of Apple Blossom-themed events, many of which are intended for those 21+. Shenandoah University joins the festivities in a variety of ways, including hosting "Rock the Bloom" events: alternative weekend events specifically for students under 21. I was given the creative task of rebranding Rock the Bloom through illustration and design in 2017.